Best Practices for Mobile App Pre-Launch Marketing

Are you planning to launch a new mobile app? But are still confused about how to launch your app, so do not worry; in this short blog, we are going to explore the most effective mobile app pre-launch marketing, which is one of the most crucial to ensure your app doesn’t get lost in a sea in front of your competitors. Not in thousands, but millions of applications are running in the app stores, so a strong pre-launch strategy will help you succeed in this competitive world.

A clever app launch tip can make a big difference in downloads and increase organic engagement with your user experience. Below is a complete guide in detail for mobile app pre-launch marketing. Stay with the best practices that will give you fast success.

Start with Market Research 

Yes, you read it correctly. Start with market research before launching your application. it is a single line of code, and you can plan your campaign, which provides you with a deep insight into understanding your target audience. The most productive mobile app pre-launch marketing always starts with well-researched. Try to ask them:

• Who are your ideal users?
• What problem does your app solve?
• What similar apps are running in the market?
• How do those apps market protect themselves?

This minor research will help define your unique selling proposition (USP) and power your app promotion ideas in the recent change process.

Create a Pre-Launch Landing Page

A catchy, concise landing page will take your application to the next level. If your landing page is your app’s digital home before it hits the app store, there’s a high chance to use it and generate interest, collect email, and build the best landing page ever. The landing page will boost your marketing strategy and provide a clear picture of your audience. Include in your landing page:

• App name and short description
• Screenshots or small videos
• Hype videos with countdown
• Social proof (mention testimonials and feedback)

It will be the most unique and essential app marketing pre-launch strategy to build the most considerable momentum and provide you with an audience to engage with once your app launches. 

Make a Clear Messaging Strategy

Consistency in your marketing strategy will be the most liable trust, and before launching, provide how you will talk about your app across all platforms and build a marketing strategy according to your user experience. Always use the messaging ideas below:

• Social media bios
• Press Releases
• Ad copy
• Blog Content

Enhance your mobile app pre-launch marketing campaign. It should be clear to understand, and you can communicate the most benefits of your app, not just its basic features. Talk about how it enhances your user’s experience and how you can grab ideas from them.

Use More Social Media to Create Hype

A buzz hype before launching your application will strongly impact your app. If you are using social media to create hype, then ensure that you make a short video, post, and reel in a comedy structure or countdown video. Market experts say social media is one of the most cost-effective app promotion ideas for early-stage apps. Create branded profiles on different platforms where your target audience spends most of the time entertaining themselves. Try to post regularly to:

• Share development updates
• Tease features
• Run behind-the-scenes content
• Enhance your landing page

A trending hashtag and catchy captions will open a window to interact with your target audience early and build your community. It’s one of the most innovative ways for app marketing pre-launch practices to boost organic reach.

Engage with Early Beta Users

A beta launch helps you refine your products more, building an early fan base, and it will also vote for your users to test with the help of your email list or social media and give them clear information. The benefits of beta testing:

• Get honest feedback before public release
• Enhance user experience based on actual usage
• Generate testimonials or feedback

The beta testers are the most effective for word of mouth to boost a relevant ingredient, especially in your mobile app pre-launch marketing campaign.

Build a Content Marketing Strategy

A content marketing strategy is building a credible path to promote your application. Publish blog publishing, listicles or infographics, and graphics around your app’s niche. It will enhance your SEO and establish your brand as a trustworthy and reliable marketing source. Also, a content strategy will give you a brief idea about your target audience and what they are looking for. For example, if you are launching an app on health, then create a blog post like:

• “Top 10 Healthy Food Items for Your Body”
• “How to Stay Fit with Just 10 Minutes a Day”

Each post should link to your landing page, and this long-term app marketing pre-launch strategy will bring a more authentic audience and enhance traffic on your app when it goes live.

Conclusion

A successful app will take time. It starts weeks or even months before launching your app, and by implementing the above mobile app pre-launch marketing, get the best practices to set the stage for better online visibility, more downloads, and stronger user retention for your app, from bright app promotion ideas like content strategy, beta users, social media hype, and landing page strategy, etc. Please don’t wait for the application launch; it’s a good time to start your app before launching, engage with your audience, and stay one step ahead of your competitors.

Frequently Asked Questions